BASF Colors & Effects is introducing Chion Electric Fuchsia SF90D, an intense metallic-like effect pigment in the red-blue color space that revives the spirit of the color pink, according to the company. As a bright, bold pigment that is free from organic colorants, Chione Electric Fuchsia represents a disruptive innovation advance in effect pigment technology.

This product has no application limitations and can be combined with traditional cosmetic-approved colorants and effect pigments to develop unique spectrum of colors for various formats and systems. The supporting campaign—"Pink’s Not Dead!"—unites edgy make-up statements with strong personalities, all inspired by Chione Electric Fuchsia’s bold and brilliant properties. You can learn more about this pigment at the In-Cos Make-Up Bar and by visiting Colors & Effects at stand B10.


More info: BASF Colors & Effects, Tel: +1 248 403 4959; Email: [email protected]; Website: www.colors-effects.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP